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Economic Demands
The economy of Cornwall and the Isles of Scilly is diverse, with a wide range
of businesses in a variety of different sectors. Some of these sectors have
been established for a period of time, such as agriculture and tourism, others
are only just emerging as concentrations or clusters of firms.
Those Sectors identified within the strategy were:
Agriculture, including Food & Drink
Creative industries
Environmental technologies chemical and pharmaceutical industries.
ICT including creative media
Fishing
Marine
Manufacturing
Medical/Health
Tourism
In the 2006 Strategy for Sustainable Growth report by Baker Associates identified
barriers to business growth including difficulties in finding appropriate staff.
The report also identified that more than three-quarters of companies said that
they recruit staff locally but more than half of these are experiencing difficulties
in recruiting people with the right experience and skills. The skills base in
the area is generally lower than the national or county averages with 38% of
people having no qualifications, against a county average of 33% (Census, 2001).
Only 15% of people have higher level skills compared to a regional average of
20% (Census, 2001). Generally, skills levels are higher within the younger age
bands with only 15% of residents aged 16- 24 having no qualifications compared
to 59% of residents aged 50 – 74.
As the skills base is lower than the national average and not significant enough
to act as draw for major employers who could potentially be attracted by a highly
skilled work force. Improving skills levels is very important for the area,
not only will it allow residents increased opportunities to access higher paid
or alternative employment but could also help attract inward investment to the
town, assisting diversification of the employment structure and increasing average
salaries.
Businesses were in agreement that North Cornwall District Council should forge
stronger links with the Learning and Skills Council, Combined Universities in
Cornwall and the local education authority in order to encourage young people
and adults to engage in vocational training and skills development.
This project seeks to address those issues and support the local economy. This
is further reinforced through the vision of both the Council and local businesses
for a skilled work force, supported by an infrastructure and environment which
will make the district an attractive prospect for business expansion and inward
investment.
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